Metro FM
Metro fm is the largest National Urban Commercial station in South Africa with over 3.1 million listeners. The station’s core genre, R&B, is the most popular music genre amongst South Africans between 16 and 34. It epitomizes Black success and leadership with attitude. Its listeners are high achievers with a lot of style, confidence, potential and the enviable ability to feel at home in a non-racial South Africa. Metro fm is well positioned as the primary vehicle to reach the emerged and increasingly influential Black market. Although primarily a music station, it also serves some of the listeners’ information and Educational needs with news, weather reports, economic indicators, traffic reports as well as sport updates. Like minded brands include: Diesel, Golf, GQ and GTL.